Online Reputation Management
It is no surprise that consumers look to social media to interact with, select, and provide feedback to businesses. Online reviews help us determine what to buy, where to shop, and where to go. Healthcare is not immune from these interactions. Your patients are already aware of the impact social media has on their healthcare choices, but medical practices have been slow to really understand how reputation marketing really impacts their practice. Most groups still believe that having a "good" website is a sufficient online presence. The way your patients interact with social media changes rapidly, and groups must be prepared to evolve as it does.
Your online reputation is driving how large numbers of potential patients view you. Patients are now shopping for providers in all specialties. In the case of specialties, like Orthopedics, the impact of your online reputation is even greater. Orthopedics is a highly 'shoppable' service line with a largely elective case mix. Self-referrals generate approximately one-fifth of orthopedic referrals as patients use reputation, word-of-mouth, and service brand to choose their provider. As high deductible health plans give their members transparency tools and financial incentives to compare costs, we will see even more shopping in orthopedics.
To compete in this environment, providers must appeal to patients seeking reputable, easily accessible, and lower-cost services. Providers can cater to patients by providing convenient entry points into the orthopedic care continuum such as orthopedic urgent care centers or outpatient clinics with same-day appointments. Social reviews from your patients greatly affect your search ranking and what future patients believe about your practice. Getting social reviews from 10% of your patients at Google, Facebook, Healthgrade, Vitals, etc. directly helps you attract more patients, grow the practice and increase revenue.
At Arrowlytics, we believe that taking a hold of your online reputation is critical in order to maintain a successful practice and because of this, we are happy to announce our new online reputation management tool, powered by Social Climb.