Our Team

About Us

Arrowlytics provides a healthcare analytics dashboard of consolidated data that measures key performance indicators consisting of over 250 performance metrics, which are used to help medical practices run their business. Additionally, Arrowlytics provides consultative support to clients using the dashboard through our team of healthcare executives, surgeons, and business intelligence experts with a combined 250+ years of experience in Healthcare Operations. It was through their own experience that the founders recognized the need for an adaptive analytics tool which could support data driven decision making, encourage actual change and improve outcomes.

Our Team

Steve Hendrick

Chief Executive Officer

Former COO and CIO of OrthoCarolina (2005-2014); former senior executive with several healthcare information technology and healthcare services firms including MED3000, Heritage Health Systems, United Medical Care and Medic Computer Systems (Misys) from (1989-2005). Steve received his degree in Computer Engineering from Forsyth College.

Richelle Cox

Chief Operating Officer

Former Director of Clinical Operations at OrthoCarolina (2011-2014); former Director of Performance Improvement at Piedmont Healthcare (2006-2011); former Director of Clinic Operations at Charlotte Orthopedic (2004-2006) and former IT Project Manager with Medic Computer Systems (Misys). Richelle received her BA degree from UNC-Wilmington.

Maureen Ruddy, FACHE

Regional Vice President of Client Operations

Former CAO and COO at OrthoVirginia (formerly Commonwealth Orthopaedics & Rehabilitation) from 2006-2017; former Assistant Administrator at Inova Fair Oaks Hospital (1989-1997); former Assistant Vice President at Williamsburg Community Hospital (1985-1988). Maureen received her master’s degree in health administration from Virginia Commonwealth University/Medical College of Virginia and her BA from the University of Virginia

Jaime Tanner

Regional Vice President of Client Operations

Former VP of Clinical Operations at Holy Redeemer Health Systems overseeing oncology, radiology, orthopedics and various outpatients locations and services across the health system; former Director of Operations for the Rothman Institute; former Vice President of Operations for National Cardiovascular Partners; former Director of Operations for Surgical Care Affiliates and former Regional Director of Operations at Golden Living. Jaime received her degree in long term care administration from Ohio University.

Tracey Cumberland

Senior Director of Client Operations

Former Area Practice Manager for HCA’s Northern Virginia employed physician practices. Former Director of Operations for OrthoVirginia. Former Assistant Director of Registration and Financial Services at Inova Health Systems. Tracey received her degree in Health Administration from George Mason University.

Neal Carnahan

Senior Director of Practice Financial Management

Former Assistant Vice President for Atrium Health Medical Group (2007-2019) overseeing provider contracting, compensation modeling and related fair market value analysis; negotiated physician practice acquisitions and oversaw practice onboarding to Medical Group. Former controller for Jemsek Specialty Clinic (Infectious Disease) (2005-2007). Former Accounting Supervisor for Carolinas Physicians Network (1996-2005) overseeing accounting for multiple medical specialties. Neal possess the unique ability to translate complex finance and accounting with physicians and operations team. Neal received his BS in Accounting from the University of North Carolina-Charlotte.

Sonya Turner

Regional Vice President of Client Operations

Former AVP of Provider Network Management at AltaMed Health Services overseeing provider contracting and health plan provider operations in Los Angeles and Orange County; former Director of Payor Contracting for Lifeline Vascular Access (Davita) servicing multiple states and Manager of Contracting for HealthCare Partners (Davita); former Director of Managed Care for Southern California Orthopedic Institute. Sonya received her MBA from California Lutheran University and her BA in organizational leadership from Chapman University.

Who We Serve